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ALANA DELUCCIA SWIM — PRIVACY POLICY

Operated by Alana Deluccia LLC
Last Updated: January 1, 2026

Alana Deluccia, LLC operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Alana Deluccia Swim, owned by Alana Deluccia LLC, is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

For purposes of this Privacy Policy, “Alana Deluccia Swim,” “we,” “us,” and “our” refer to Alana Deluccia LLC, the operator of this website and provider of the Services.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

ADDITIONAL INFORMATION WE COLLECT (EXPANDED DETAIL)

Automatically Collected Information

When you visit or use the Services, we automatically collect information such as:

  • IP address

  • Device type

  • Operating system and browser type/version

  • Time zone

  • Referring website or URL

  • Pages viewed, time spent, click behavior

  • Session behavior, scroll data, and interactions

  • Cookie identifiers and tracking pixel data

We use this information to improve performance, enhance customer experience, ensure security, and support analytics.

Cookies & Tracking Technologies

We use cookies, tags, pixels, and similar technologies to:

  • enable core site functionality

  • remember your preferences

  • provide analytics (e.g., Google Analytics)

  • support targeted advertising (Meta, TikTok, Pinterest, Google)

  • identify returning visitors

  • improve product recommendations

Shopify automatically uses essential cookies for secure checkout and account management.
You may disable some cookies via your browser, but portions of the Services may not work properly.

Information From Third Parties

We may receive information from:

  • Shopify (our ecommerce host)

  • Payment processors (Shop Pay, Apple Pay, Google Pay, etc.)

  • Shipping carriers

  • Email & SMS platforms

  • Advertising platforms (Meta, Google, Pinterest, TikTok)

  • Analytics providers

  • Social media platforms when you engage with our content

PERSONAL INFORMATION SOURCES

We may collect personal information from:

  • You directly

  • Automated technologies

  • Our service providers

  • Advertising or marketing partners

  • Social platforms or integrated apps

HOW WE USE YOUR PERSONAL INFORMATION

1. Provide, Tailor, and Improve the Services

2. Marketing and Advertising

3. Security and Fraud Prevention

4. Communicating with You

5. Legal Reasons

ADDITIONAL WAYS WE USE INFORMATION

We may also use information to:

  • analyze how users browse and interact with the Site

  • improve layout, product presentation, and overall experience

  • troubleshoot technical issues

  • track order history and support customer service

  • personalize recommendations and display suggested products

  • verify account activity to detect fraud or unauthorized access

HOW WE DISCLOSE PERSONAL INFORMATION

This includes disclosures to:

  • Shopify

  • Service providers

  • Business and marketing partners

  • Legal authorities (when required)

  • Corporate affiliates

  • Parties involved in a business transfer

RELATIONSHIP WITH SHOPIFY

This section explains:

  • Shopify’s independent role in processing certain personal information

  • Shopify’s cross-merchant analytics

  • Data processed by Shopify on our behalf

  • Rights you may exercise directly through Shopify’s Privacy Portal

  • Shopify’s Consumer Privacy Policy

THIRD-PARTY WEBSITES AND LINKS

The Services may provide links to websites, applications, or other online platforms operated by third parties. If you follow a link to a website or platform that is not owned or controlled by us, we encourage you to review the privacy notice and security practices of that third party.

We are not responsible for the privacy, security, or accuracy of information on third-party sites, nor can we control how third parties may collect, use, or disclose your information. Any personal information you provide directly to a third-party website or platform is subject to that party’s privacy notice.

Additionally, if you interact with our content on social media platforms or use third-party login or sharing features, those platforms may collect information about you in accordance with their own privacy policies.

Our inclusion of third-party links does not imply endorsement of their content, products, or services unless expressly stated.

CHILDREN’S DATA

The Services are not intended for use by children, and we do not knowingly collect any personal information from individuals under the age of 18 (or the age of majority in your jurisdiction). If you are a parent or guardian and believe that a child has provided us with their personal information, you may contact us using the details below and we will take steps to delete such information promptly.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as those terms are defined under applicable privacy laws, including the California Consumer Privacy Act as amended by the CPRA) personal information of individuals under 16 years of age. We also do not use personal information from individuals under 18 for targeted advertising or profiling.

If we become aware that personal information has been collected from a minor without verifiable parental consent, we will take reasonable steps to remove that information from our records.

SECURITY AND RETENTION OF YOUR INFORMATION

Additional protection from our brand:
We retain personal information only as long as reasonably necessary to:

  • provide services

  • fulfill orders

  • resolve disputes

  • comply with legal obligations

Data is deleted, anonymized, or archived securely when no longer needed.

YOUR RIGHTS AND CHOICES

Includes:

  • Right to access/know

  • Right to delete

  • Right to correct

  • Right to opt-out of sale/sharing

  • Right to portability

  • Authorized agent rules

  • Appeals rights

  • Global Privacy Control (GPC) opt-out

  • Non-discrimination rules

BEHAVIORAL ADVERTISING OPT-OUT LINKS

You can opt out of targeted advertising using:

You may also control cookies via your browser.

COMPLAINTS

If you have concerns about how we process or handle your personal information, you may contact us at any time at support@alanadeluccia.com We take privacy-related complaints seriously and will review your concerns promptly.

INTERNATIONAL TRANSFERS

Additional clarification:
Shopify may process your information in the United States and Canada. Transfers follow legally recognized safeguards such as Standard Contractual Clauses, where required.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

CONTACT

If you have questions about our privacy practices or wish to exercise your rights, contact us at:

support@alanadeluccia.com
Alana Deluccia LLC
4850 Tamiami Trail North
Naples, Florida 34103
United States